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The Benefits of Having a Mobile App for Your Magazine

The Benefits of Having a Mobile App for Your Magazine

Published October 18, 2023 by Paulina Kubala-Chuchnowska

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits.

There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.

If you want to get a solid dose of knowledge about a mobile app for magazines, read about titbits from the publishing world, and be surprised with facts about them, click the “Continue reading” button. Enjoy!

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

Published January 21, 2021 by Paulina Kubala-Chuchnowska

The mobile app development took us a while but it was worth waiting.

PressPad, a mobile app development company, has entered the new year with a bang, by announcing a new mobile magazine app for iOS. This is another step forward in the company’s evolution which is a follow-up to the redefinition process of PDF-based apps. Their new product is not only a nod to publishers who want to reach readers using iPhones and iPads, but also a stress on the role Apple plays in PressPad apps’ development, since their beginnings.

If someone asked you what you associate with Apple, what would you say? The world’s famous bitten logo that is a masterpiece of design? Charismatic founder Steve Jobs, whose image we all remember as a man in a black turtleneck and jeans? Or maybe devices such as iPhones or iPads?

For magazine publishers, Apple is much more than the above few associations. It is an opportunity to charm over a billion App Store visitors with content in the mobile version. One of the paths leading to this goal is through PressPad’s new magazine app designed to more effectively reach iPhones and iPads users, and to offer readers facilities that go far beyond the print sphere.

If you want to reach readers using iOS devices with your PDF content, be sure to check what new things we’ve prepared for you.

What Does Apple App Store Tax Reduction Mean for Publishers?

What Does Apple App Store Tax Reduction Mean for Publishers?

Published November 19, 2020 by Paulina Kubala-Chuchnowska

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

Published July 29, 2020 by Paulina Kubala-Chuchnowska

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad News Premium Feature to Search for Content in Your App

search bar in the news apps created by PressPad

PressPad News Premium Feature to Search for Content in Your App

Published April 15, 2020 by Paulina Kubala-Chuchnowska

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

PressPad mobile apps technology attract magazine readers

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Published March 21, 2019 by Paulina Kubala-Chuchnowska

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

How to increase app installs? Tips from PressPad

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Published July 31, 2018 by Paulina Kubala-Chuchnowska

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

The Definitive Guide To Digital Magazine App Marketing

The Definitive Guide To Digital Magazine App Marketing

Published July 29, 2015 by Wojtek Szywalski

Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.

Publishers read this digital publishing articles

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Published October 3, 2014 by Wojtek Szywalski

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How to Sell Your Digital Magazine The Amazon Way

How to Sell Your Digital Magazine The Amazon Way

Published May 19, 2014 by Wojtek Szywalski

Selling digital goods is sometimes tricky because it’s hard to apply sales patterns from the physical world to the mobile world.

One of the best ways of doing this is by looking at the successful companies selling similar goods much better than any of their competitors. Amazon is so successful in the field of selling digital goods that it’s reasonable to see if there’s anything we can learn from them to make our publishers’ lives easier. In this article, I’m going to unveil one of the biggest of Amazon’s secrets, that makes their digital content sell better.

Being Digital Gives Opportunity for People Worldwide to Enjoy Our Magazine – Interview with Craig Muller of the Australian Street Car

Being Digital Gives Opportunity for People Worldwide to Enjoy Our Magazine – Interview with Craig Muller of the Australian Street Car

Published January 28, 2014 by Wojtek Szywalski

Australian Street Car is a car magazine that covers modified cars from early 1900’s through to present day modern cars. It features car shows, drag racing, circuit racing, drifting, and everything else in the Australian car scene.