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Tag: case study

How High Does The Jacobson Flare Fly? PressPad News Case Study

News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.

Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing – converting a website visitor or an app user into a customer who buys or subscribes is a different story.

A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.

It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action – a purchase of a product: a magazine issue, a subscription, or anything else.

A paid mobile app may also be such a product.

Does it sound interesting? It is just the beginning.

If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.

Efficient Magazine Delivery for Digital Publishers — Case Study

Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers.

Content is a “plague” in our century because in the online world, everything we do is content. Digital traces we leave – likes, comments, check-ins – it’s all content. This enormous “noise” makes publishers’ life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

Digital Publishing AD 2015: Mobile Readership Footprint

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

DoodleeBooks: A New Canvas for Interactive Kids Books on iPad

Few months ago we posted an article about children’s publishing, and how easy it is to publish a brilliant children’s book on iPad with PressPad, right from a PDF file. If you, however, are thinking about bringing your book for children to life in more game-like interactive manner and with beautiful voice-over then you want to get to know more about DoodleeBooks.

How to Sell Your Digital Magazine The Amazon Way

Selling digital goods is sometimes tricky because it’s hard to apply sales patterns from the physical world to the mobile world.

One of the best ways of doing this is by looking at the successful companies selling similar goods much better than any of their competitors. Amazon is so successful in the field of selling digital goods that it’s reasonable to see if there’s anything we can learn from them to make our publishers’ lives easier. In this article, I’m going to unveil one of the biggest of Amazon’s secrets, that makes their digital content sell better.

People Like to Have Their Publications Available Electronically

Interview with Jim Koury of Diversity Rules Magazine.

PressPad gathers publishers from all walks of life. The most crowded segments are dedicated to fashion, lifestyle and LGBT and Diversity Rules Magazine is one among them. It is a niche magazine focusing on the queer community and its allies.

Being Digital Gives Opportunity for People Worldwide to Enjoy Our Magazine – Interview with Craig Muller of the Australian Street Car

Australian Street Car is a car magazine that covers modified cars from early 1900’s through to present day modern cars. It features car shows, drag racing, circuit racing, drifting, and everything else in the Australian car scene.

How PressPad Can Keep You Away from the Bitter Lesson of App Development

“Talking New Media” has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.

They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren’t they a publisher rather than an app developer?

If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works.