Press "Enter" to skip to content

Category: Digital Publishing How To

How to Add a WordPress Comments Section to Your Website?

Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.

Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.

The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.

Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.

Get to know how to install the WordPress comments section to start building a circle of your supporters.

10 Top Digital Publishing Experts You Should Know

Digital publishing revolution has turned upside down magazines and newspapers industry, as well as significantly affected book market and changed the perception of academic and kids publications. Now, all these fields are connected by one common factor – the possibility of distribution thanks to digital platforms e.g. mobile apps or online newsstands. The goal is to maximize the potential of the content, reach the wide audience, increase range and revenue. Behind each of the above areas stands a number of digital publishing experts – innovators, successful people, who share their experience and knowledge online. Let’s get to know them!

It would seem that in the era of widespread Internet access, finding any required information is easy, simple and pleasant. Well, it doesn’t resemble staying long hours in libraries and flipping books (it seems like only yesterday!). But is it really easy and fast to get valuable materials thanks to Google research?

We will not argue with the statement that the Internet is an enormous, unlimited source of knowledge. The thing is to know how to use it to find a piece of information which is verified and trustworthy. We all live in the age of multiplicity of data, ubiquitous fake news, quasi-experts’ speeches and paid influencers, where no one checks the source of news before passing it on.

Sheer madness!

The news publishers are one of those who benefit most from these circumstances. They based their business and monetization models (such as paywall and subscriptions) on building loyalty and serving reliable information. Readers surrounded by fake news are ready to pay for high-quality content.

Today, the ability to search and select data is invaluable. It has nothing to do with typing a million terms into the browser and searching various websites for hours – such strategy takes time and doesn’t guarantee success in finding what you are looking for.

Digital publishing knowledge – how to get it?

How to Promote a Magazine on Social Media?

At every critical moment on the path of exploring content on different digital distribution channels, magazine publishers should catch potential customers’ attention and offer them tailor-made value encouraging to visit their website. The goal is to build a loyal audience base, which will eventually lead to monetization on the next level of a sales funnel. The direct road to achieve it is through social media which are the best way to promote magazine brand successfully.

Have you ever wondered what factors affect people’s buying decisions? This process is mainly determined by the recognition of the brand or someone’s recommendation. Products you already know or heard about are taking precedence among the others during the purchasing.

Social media marketing is based on a similar mechanism – building brand visibility, getting recommendations and easy sharing function – all those elements foster recognition of the product by customers. For publishers, this is a perfect opportunity to present a piece of their content to a wide audience. It results in improving website traffic and generating more revenues whilst reducing marketing costs.

To turn all social media activities into gold, it’s necessary to know where to be and how to do it right.

That’s the main reason why we’ve started a series of articles dedicated to specific social media platforms. The goal is to equip publishers with proper knowledge that allows to make profits without sharing them with technology companies.

Facebook is our first shot. In just a moment you’ll find out that it can be your greatest friend in the social media journey.

Content Distribution Diversification, a Critical Tactic to Effective Monetization

Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them?

Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone.

You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers.

SEO Tips for Digital Publishers, a Must Do List for 2019

For digital publishers, SEO is the process of getting more readers for their magazines, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

Forget about SEO you’ve known so far.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

Digital Publishing Solutions – the Right Way to Monetize Online Content?

PressPad digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments.

The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital solutions for publishers. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

The PDF Publishing E-commerce Solution for Self-Publishers

It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?

How to Create and Promote a Profitable Online Magazine?

Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.

Easy to say? It will be best if you can find out for yourself in a moment.

Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.

Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions

Many publishers wonder if it is worth having a mobile app instead of a website, what’s the best way to sell an online magazine and what benefits can digital publishing bring.

Well, one obvious answer would be saving lots of trees.

And now more seriously.