Category: App marketing
It has been an amazing year not only for PressPad, but also for our publishers. This article lets you peek at the future as it lifts the curtain on what is going to happen next year and how to maximize it.
Our goal no. 1 is to increase the sales of your digital editions on iPads and Android and smart banner helps achieve this goal. As you know, the business model we used to function motivates us to provide digital magazine sales tips that work.
Today we present two super simple solutions, which will directly translate to a boost in your sales.
We did it! We have just published our own mobile magazine, in which we share our knowledge on digital publishing and content marketing ideas. We are a company that creates an easy-to-use digital publishing technology, and PressPad goes where Adobe is too corporate and Mag+ is too complicated.
We want the Digital Publishing Guide magazine to be a model publication, which will allow publishers all over the world to achieve even better business results by using the good practices presented below.
In this article, you will learn what techniques we have used to promote our magazine online and to increase its downloads from App Store and Google Play. We also have some statistics for those who are interested.
There are many ways to popularize your digital magazine so that it would be increasingly and more willingly downloaded from App Store. A lot depends on the starting factors, such as whether you already publish your title on other platforms, whether you already have printed edition readers, and whether they belong to a model group of digital edition readers.
In order to answer these questions, we took a closer look at 10 most popular magazines published by PressPad, to check whether there exist any activities that are common to the publishers who can boast a large number of digital magazine app downloads.
If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.
Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.
If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.
The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.
There are many advantages of digital editions over traditional ones: direct-to-reader sales, access to the global market, or the incomparably lower costs of publishing. Today we will focus on a feature of digital editions that is less obvious, but impossible to ignore: the ability to monetize back issue archives.
The traditional publishing cycle doesn’t really account for the monetization of back issues. The older issues would be available in the archive on special order, but for most of the time, they will either be ground and turned into new paper or go up in smoke.
How Digital Archive Works
In order to help our publishers sell more, today we introduce into our offer quite a surprising item: to current clients we offer a “tuning” of their magazine covers. Sounds atypical?
If in 2011 I had known what I know today, I probably wouldn’t have decided to start PressPad. This is a brief answer to the question raised in the title. Today we love what we do with mobile publishing but the beginnings have not been easy. And this is the stage with which a publisher who wants to build their own tool for publishing magazines on mobile devices has to deal.
I get this question a lot. How much will it cost? Is it worth doing? I’ve identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one’s own magazine app.