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Category: App marketing

News App Themes for Magazine Publishers from PressPad

As a response to growing digital publishers’ needs and expectations in the mobile design area, PressPad has expanded app themes offer. At stake is emphasizing the quality of the news content in a great style suiting the magazine line.

If someone told us that making a successful news app is based only on great content, we would add that it’s only half of the truth.

Digital publishers also need a reliable way of surfacing their materials without compromising app functionality.

To make a magazine app memorable, improve mobile readers experience and highlight the value of articles, distinctive design is a must. Eye-catching visuals not only captivate users but also help them focus on a better understanding of what articles are really about. That’s why we have come up with a large diverse collection of mobile app themes which are the part of PressPad News platform.

In this article, we would like to present several unique app themes of publishers who trusted us – it is a result of playing with color schemes, types of fonts, tiles, and pictures.

Let’s explore it!

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

The Definitive Guide To Digital Magazine App Marketing

Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.

How To Run a Facebook Contest to Promote Your Magazine

One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.

Don’t Forget These 3 Main Factors for App Marketing

There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.

Digital Distribution Channels How To

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.

PressPad Web Store Increases Revenues for Digital Publishers

There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.

Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.

How a Magazine App Becomes Your Competitive Advantage in the Mobile World

When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. Unfortunately, selling a PDF file on the website is not enough to take the best advantage of the mobile space, even if the website is optimized for mobile devices. In this article, I am going to show you how to fix this effortlessly.

The Ultimate Guide for Integrating SlideShare into Your Content Marketing Strategy

Content marketing remains at the forefront of every B2B marketer’s mind. Econsultancy partnered with Adobe and recently published their Quarterly Digital Intelligence Briefing: 2014 Digital Trends which proved that B2B marketers are significantly more likely to call out content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).