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Tag: mobile

How Location Based Venue Marketing Influences Customer Experience

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

Native Content Marketing The Most Promising Digital Publishing Use Case

Digital publishing on mobile devices has all it takes to dominate the tactics utilized in native content marketing activities. What’s more digital publishing on mobile platforms combines three of the most efficient content marketing tactics that I am going to describe.