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Tag: digital publishing

From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.

Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.

[PR] Polish Startup PressPad Freshens Up iPad Publishing with an Innovative Business Model That No Publisher Has Said “no” to So Far

Increasing the amount of orders fiftyfold in one week’s time is a result no company can let go unnoticed. Especially when it’s the effect of an experiment proposed to a small group of customers on the company’s blog, and when those willing to participate are higher in numbers than regular customers in a month.

New Feature: Use Magazine Sample to Help You Sell More

When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth. PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both!

In 2013, our focus is on helping you sell more via your iPad app. We have plenty of tips lined up for you, but today is different—today we are sharing a new feature in PressPad that can help you sell more in no time.

Why are magazine samples important for my sales?