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Tag: digital publishing

How Location Based Venue Marketing Influences Customer Experience

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

Digital Publishing AD 2015: Mobile Readership Footprint

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

PressPad Introduces IBeacon Press Lounge for Venue Marketing

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.

How Online Video Support Improves Your Magazine Experience

YouTube is one of the biggest social media networks in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.

Digital Distribution Channels How To

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.

Introducing PressPad Pro for Professional Publishers

Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. Free apps plans are not available anymore but new risk-free pricing offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine apps and make money on mobile devices.

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

PressPad Web Store Increases Revenues for Digital Publishers

There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.

Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.

How To Promote Your Business Through a Digital Magazine

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.

The Best Videos On Publishing You Should See For Inspiration

Access to unlimited information is a great part of the digital world. We can watch inspiring conferences bringing together all the brilliant minds from all over the world without leaving home. We can travel through time to see how printed magazines were created before the computer age. We can feel the magic of the publishing industry thanks to online videos.

Now, I am going to share with you eight short movies that provide knowledge and inspiration. From design, through case studies, to the history of magazine publishing. Watch and get inspired.