A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes. PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

In the fast changing reality of mobile consumerism, publishers need reliable access to a full service digital publishing software house which is able to design innovative and dedicated digital publishing technology products from a scratch.

PressPad Digital Publishing and VORM design & software lab to form a mobile publishing technology cluster

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How To Make Your Magazine Subscription Offer Stand Out

Awesome magazine subscription

The best way is to create amazing subscription offers that reward your print subscribers with added value. Magazine apps do this job just as well, allowing your readers to experience a digital replica of your magazine on the go. It’s affordable and you don’t have to worry about your digital publishing ROI. See how this is possible.

New year is a great time to attract new subscribers to your magazine. For so many of us, a magazine subscription is a perfect gift to our family members and friends. So the best way to trigger a sales decision is to add free digital editions into your print subscription plan.

This is how VOGUE presents their awesome subscription offer on their website.

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How Location Based Venue Marketing Influences Customer Experience

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

Growing number of Internet of things applications proves that IOT took off, and it has potential to shape venue marketing. Venue owners can provide higher value to their visitors and clients in a previously unexplored area. Whether it’s a hotel lobby, a shopping mall, restaurant or a booth, PressPad Lounge enables a slick marriage of digital publishing with location marketing.

The idea of PressPad Lounge is to allow a business to turn a space into a reading zone, where those with mobile devices are able to access digital publications for free. All this utilizing their own mobile devices.

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Digital Publishing AD 2015: Mobile Readership Footprint

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

First and foremost the widget is designed this way to always show the latest digital edition’s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.

– Why we do this?
Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).

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The Digital Publishing Landscape for 2015

digital publishing 2015

2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.

We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.

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PressPad Introduces IBeacon Press Lounge for Venue Marketing

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.

Forget traditional magazines laying around in your lounge

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How Online Video Support Improves Your Magazine Experience

YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.

YouTube’s viewership is extraordinary. More than 1 billion unique users visit YouTube each month and 100 hours of video are uploaded to YouTube every single minute. That shows how powerful of a medium online videos have become.

What does that mean for digital publishers? It means that, if they want to build a rich experience and engage their readers, they should be using that medium, too. That is why PressPad decided to go a step further and introduce in-app video support, including YouTube and Vimeo support.

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Digital Distribution Channels How To

Digital Distribution Channels

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.

I would say that having established digital distribution channels is even more important for digital publishing businesses then high quality content itself. Ok, I am not going to lie that content is less important but without efficient distribution among audience that care about what you do, there is no point to expect commercial success.

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Introducing PressPad Pro for Professional Publishers

PressPad Pro gives superb user experience

Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. Free apps plans are not available anymore but new risk-free pricing offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine apps and make money on mobile devices.

We’ve connected almost half a thousand publishers with mobile customers who installed their apps nearly 1M times. With the introduction of brand new PressPad Pro accounts, we wish to influence the digital publishing landscape once again.

What does having a PressPad Pro account entail

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The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Publishers read this digital publishing articles

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How to Use Our Professional, Free Magazine Templates

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