Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers. Content is a “plague” in our century because in the online world, everything we do is content. Digital traces we leave – likes, comments, check-ins – it’s all content. This enormous “noise” makes publishers’ life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.
A mobile apps platform opens opportunities for building a custom digital distribution channel for magazines, guides and brochures, catalogues or even corporate communication. Our digital magazine delivery platform is capable of increasing the value of print magazine subscription offer by allowing print subscribers to access mobile editions as well. After all, a free to install app is temptation.
Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.
The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.
PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.
First and foremost the widget is designed this way to always show the latest digital edition’s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.
– Why we do this?
Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).
Few months ago we posted an article about children’s publishing, and how easy it is to publish a brilliant children’s book on iPad with PressPad, right from a PDF file. If you, however, are thinking about bringing your book for children to life in more game-like interactive manner and with beautiful voice-over then you want to get to know more about DoodleeBooks.
I am talking with Becky Parker Geist, DoodleeBooks CEO.
Selling digital goods is sometimes tricky because it’s hard to apply sales patterns from the physical world to mobile. One of the best way of doing this is by looking at successful companies selling similar goods much better than any of their competitors.
Amazon is so successful in the field of selling digital goods that it’s reasonable to see if there’s anything we can learn from them to make our publishers’ lives easier. In this article, I’m going to unveil one of the biggest of Amazon’s secrets, that makes their digital content sell better.
The PressPad way means helping our publishers achieve their sales goals. We do not hide the fact that our clients’ goals are simply ours, since we bond our revenue with theirs. This approach lets us see the world the same way as our publishers and continuously improve our magazine apps, along with the whole platform in terms of sales ability.
Interview with Jim Koury of Diversity Rules Magazine.
PressPad gathers publishers from all walks of life. The most crowded segments are dedicated to fashion, lifestyle and LGBT and Diversity Rules Magazine is one among them. It is a niche magazine focusing on the queer community and its allies.
Jim, when have you started journey with your magazine?
Australian Street Car is a car magazine that covers modified cars from early 1900’s through to present day modern cars. It features car shows, drag racing, circuit racing, drifting, and everything else in the Australian car scene.
Craig, as far as I know you started your Magazine long time ago…
“Talking New Media” has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren’t they a publisher rather than an app developer?
If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works.
First of all, TNM is a news, information and commentary website for the digital publishing industry which we love reading and we do respect their job a lot (hi, guys!), so if you are interested ina digital publishing, you should visit their website too.