There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.
Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.
“Our main goal is to increase the sales of your apps on iPads and Android devices. As you know, the model we function in motivates us, just as it motivates you, to work on magazine sales.” – Paul Nowak, CEO
Since that time hundreds of publishers have been using PressPad widgets and smart banners on their websites to generate new installations.
- Widgets have been displayed nearly 6.7 M times right on their websites.
- An average user is exploring 1.5 page per visit…
- …and spends over a minute on their website.
- The average conversion rate into app installation is nearly 20%!
That’s a lot of quality traffic that can be utilized not only to drive installations but also to sell digital editions on the site. We made a data driven decision to allow users to buy magazines through the widget whenever they want.
Today we are introducing a new e-commerce feature called PressPad Web Store that allows publishers to sell their digital editions through their own web stores and existing widgets.
PressPad Web Store
With a single embed code PressPad publishers are able to create their own web stores that support PayPal transactions, thus extending shopping experience from in-app to the website.
What’s more, the new widget allows people to buy digital editions online, right on the publisher’s website and at any other website which has been enriched with that widget. Thus, publishers finally have a tool to expand their online sales.
More than 20% of the new installations of the app come from surfing through the web. We call them organic installations. Why? Because people who are genuinely interested in their content find them organically, google them and explore their online assets on their websites and blogs – and that’s how they approach magazine apps.
That is why we have decided to provide these new buying opportunities available on our magazines’ landing pages and the whole Facebook Newsstand as well – we will be rolling that feature out later this week.
Questions and Answers
What is PressPad Web Store?
PressPad Web Store is an online web shop where people can buy mobile editions of particular magazines or comics, and have them available on their mobile device. That’s like buying access to the content available in the app.
Do I need any programming skills to run my Web Store?
No, it’s fully integrated with PressPad and you do not need programming skills to use it.
How can I install Web Store on my website?
You just need to copy and paste a chunk of code available for you on your PressPad account.
- Login to your PressPad account.
- Click “Promote” from the top bar menu.
- Go to the “Web store” tab.
How does PressPad Web Store work?
People visit your website’s web store and shop for your digital editions. The transaction is processed using PayPal. Once the transaction is done, the user will receive an email with links to your iOS and Android apps. Once the magazine app is installed, the user will be able to read the edition he has just bought.
How does the Web Store look like?
You can see a live example here
Does my landing page have the buying ability?
Yes. Your automatically generated landing page will have a ‘Buy Now’ button
Best selling publishers build their presence on social media, they run blogs and actively maintain their websites. With PressPad Web Store they have a new asset to make their e-commerce efforts even more effective.