App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.
In the booming environment of mobile applications and online services, properly executed content marketing is one of the most efficient drivers of success. While content marketing remains an area of rampant expansion, content has to be wisely adjusted to fit various networks and devices. Contellio provides content creators adjusted formats that engage across various distribution networks including mobile thanks to partnering with PressPad.
PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.
2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.
There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.
Design of the magazine is a rather not a trivial process, but it can be fun. Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.
With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.
YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.
One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.
Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. Free apps plans are not available anymore but new risk-free pricing offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine apps and make money on mobile devices.