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Digital publishing with magazine apps, free knowledge for Publishers

All about digital technology, app marketing, PDF design and content marketing tactics for publishers. Plus case studies and interviews with digital publishers

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How To Design Your Magazine with PowerPoint

Magazine Design with Google Slides

Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.

About the magazine. Mighty Car Mods is an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty’s mom’s driveway in 2007. They say they have come a long way since then, but they are still on the driveway with an unwavering focus on showing to their viewers the great car projects that they can do themselves at home. What is more, MCM publish their own digital magazine that is available on the PressPad platform.

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PressPad Introduces IBeacon Press Lounge for Venue Marketing

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.

Forget traditional magazines laying around in your lounge

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How Online Video Support Improves Your Magazine Experience

YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.

YouTube’s viewership is extraordinary. More than 1 billion unique users visit YouTube each month and 100 hours of video are uploaded to YouTube every single minute. That shows how powerful of a medium online videos have become.

What does that mean for digital publishers? It means that, if they want to build a rich experience and engage their readers, they should be using that medium, too. That is why PressPad decided to go a step further and introduce in-app video support, including YouTube and Vimeo support.

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Digital Distribution Channels How To

Digital Distribution Channels

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.

I would say that having established digital distribution channels is even more important for digital publishing businesses then high quality content itself. Ok, I am not going to lie that content is less important but without efficient distribution among audience that care about what you do, there is no point to expect commercial success.

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Introducing PressPad Pro for Professional Publishers

PressPad Pro gives superb user experience

Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. Free apps plans are not available anymore but new risk-free pricing offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine apps and make money on mobile devices.

We’ve connected almost half a thousand publishers with mobile customers who installed their apps nearly 1M times. With the introduction of brand new PressPad Pro accounts, we wish to influence the digital publishing landscape once again.

What does having a PressPad Pro account entail

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The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Publishers read this digital publishing articles

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How to Use Our Professional, Free Magazine Templates

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PressPad Web Store Increases Revenues for Digital Publishers

PressPad Web Store

There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.

Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.

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IPhone 6 and New Apple IOS8 – Should Digital Publishers Bother?

iPhone8 Apple

PressPad’s lead iOS developer Simon Fortuna gives a glimpse at what to expect from introduction of iOS 8 and what does it mean for the publishers.

For years Apple was not afraid to make their own path. Do you remember the wave of complaints when iOS7 has been introduced together with its slick, flat designed user interface that polarized Apple community worldwide? What inspires us is the fact that Apple does not hold their status quo, they always challenge themselves and their customers, and this is what we learn from Apple every day.

That kept us conscious when we were changing our business model a year ago to challenge these publishers for whom formerly existing digital publishing solutions were not affordable. And we do it again introducing a new version of our magazine app, which is opening a lot new possibilities for magazine publishers.

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How Data Analytics Drives Valuable Mobile Marketing

Mobile Marketing Data Analytics

In this interview Clark Buckner from TechnologyAdvice.com spoke with Fiksu’s vice president of new market and media solutions about strategic actions that generate loyal users, and overcome mobile marketing industry challenges.

Clark Buckner: Now we’re looking at where the digital industry is today. Where do you think the biggest challenge is? Or maybe where some of the biggest misconceptions are today in the mobile marketing field where in the end specifically with gaming?

Glenn Kiladis: There are a lot of answers to it. I think… So one thing to note is prior to me joining Fiksu. I was actually the VP of marketing and monetization for a big social app called Haywire. And so I was doing mobile user app acquisition about 3 years ago when there were a lot less tools and technology and traffic to take advantage of to build an audience.

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How To Promote Your Business Through a Digital Magazine

How To Promote Your Business Through a Digital Magazine

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.

A digital magazine can help keep them coming back, and build trust to the brand that triggers “Aha!” in the right moment. In this article you will learn how it works through powerful examples.

How digital magazine works

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