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PressPad Blog Posts

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

Digital Publishing Platform from PressPad to the Singapore Market

Bringing digital publishing platform in Singapore is an ambitious project of PressPad and partner company Rising Sun Media & Marketing.

Singapore is unique. It’s dynamic market with many magazines being published over there. Avid shoppers are willing not only reading on mobile, but most of all, have fun-shopping.

How To Make Your Magazine Subscription Offer Stand Out

The best way is to create amazing subscription offers that reward your print subscribers with added value.

Magazine apps do this job just as well, allowing your readers to experience a digital replica of your magazine on the go. It’s affordable and you don’t have to worry about your digital publishing ROI. See how this is possible.

How To Bring Personality To Hotels To Increase Recommendations

15 seconds are usually all hotel staff have to make a first impression on our guests. Taking an order, giving directions, serving a meal or a drink… they are all mini-dialogues that should be packed with enthusiasm and a willingness to help.

Good impression is a key factor when it comes to recommendation-based sales. This is what a hotel manager, a friend of mine, recently commented.

The Definitive Guide To Digital Magazine App Marketing

Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.

Facebook Beacons Support Place Tips for Successful Venue Marketing

Venue marketing on mobile devices becomes extremely important in today’s “mobile world”. Bluetooth beacons technology seems to play very important role in the changing paradigm of venue marketing. In these article you will read about Facebook Beacons and hotel marketing beacons based solution.

Bluetooth beacons link what’s online with what’s off line, particularly the places like hotels, airports and retailers. And Facebook Beacons have all it takes to add huge momentum to the upcoming revolution.

How To Run a Facebook Contest to Promote Your Magazine

One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.

How Location Based Venue Marketing Influences Customer Experience

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.