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Digital Publishing Blog by PressPad Posts

What App Store Newsstand Really Is All About

We are often asked if Newsstand is somehow competitive to PressPad. It is in fact complementary, but it is not obvious so we decided to write down everything “Newsstand” really is:

Newsstand as a special folder on iOS devices where all newsspapers and magazines are stored. Easy.

Now to more complicated stuff: magazines utilizing Newsstand has to have subscriptions.
That means that user can choose from several different periods in whitch new issues will be delivered to their devices automatically. Available subscription periods are: 1 week, 1 month, 2 months, 3 months, 6 months and one year.

Don’t Ruin Your App Marketing Efforts By… App Name

When it comes to app names most obvious guess is your Magazine name, right? That is what we thought as well, but short look back at our previous experience with apps tells a different story.

We’ve been developing games, utilities, and spent some time with mobile book publishing. There’re few things we’ve learnt and they are all aplicable to Magazines as well. For one on the Apple’s App Store there are in fact two different names: the one that’s displayed below your icon/cover on the device, and the one that is being used on the App Store itself.

First one should be short, sharp and easy to remember. There’s no character limit, but here’s what happen when you use to many characters (in this case „This App Name is Way to Long”):