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Don’t Ruin Your App Marketing Efforts By… App Name

When it comes to app names most obvious guess is your Magazine name, right? That is what we thought as well, but short look back at our previous experience with apps tells a different story.

We’ve been developing games, utilities, and spent some time with mobile book publishing. There’re few things we’ve learnt and they are all aplicable to Magazines as well. For one on the Apple’s App Store there are in fact two different names: the one that’s displayed below your icon/cover on the device, and the one that is being used on the App Store itself.

First one should be short, sharp and easy to remember. There’s no character limit, but here’s what happen when you use to many characters (in this case „This App Name is Way to Long”):