PressPad Blog Posts
Quite often editors of magazines ask themselves whether it would be more beneficial to publish their work via print publishing or quit it and focus on digital publishing only. While they are thinking of their options, they are often met with the dilemma as to which one is better.
It’s time to say what’s up with us. And there’s a lot going on. We’re evolving and we’re doing it for you.
Ten years ago no one even knew that we would all be turning to e-readers and tablets in order to keep up to date with worldwide news, reading books and browsing the internet.
In today’s entry on Mobile Publishing 101 I’d like to shed some light on your Newsstand app description and screenshots appearing in App Store.
When you add an application to App Store you fill in lots of information about you and your magazine. First things that your readers will encounter in App Store are: name, description, and screenshots I mentioned before.
Working with publishers, we can see which activities have a real influence on the sales of their issues in their applications in App Store. One of them is simply being available in Newsstand, but that’s the easiest part. This month on our blog, we’re going to devote a few entries to the topic of how to boost sales in your applications in App Store.
Until today we informed our customers, who have own apps, only about number of sold or downloaded issues. Today we are pleased to inform you that in your panels there are available very extensive reports and stats.
Dan Counsell, the founder of Realmac Software, the company producing applications for iOS and OS X, shared very interesting observations on his company blog about the “featured” section in the App Store.
Realmac Applications has been recommended several times by Apple in the App Store and Dan, basing on this experience, has selected 5 reasons that may help Apple to choose your application. They are the following:
Build a Great App – obvious, but must be met
Target the “Latest And Greatest” – Dan mentions iCloud, but using Newsstand will be equally good
Most likely when researching the possibilities connected with publishing magazines on mobile devices (iPad and iPhone) you have been able to observe two trends: native and web apps. Today I’ll try to describe the pros and cons of these two approaches to facilitate your choice.
Today there are two trends in the field of magazine apps for iPad; the first one is creating dedicated applications, and the other one is about web apps. In today’s entry we will investigate the first approach, and take a look at the process of adding an application to the App Store.
In PressPad, each of our customers receives their own application. When you decide to order your own app, you get a native app for the iPad and iPhone, that utilizes the Newsstand, Push Notification Service, background downloading, and more.
PressPad was created so that publishers no longer need to register as Apple Developers, hire programmers and be bothered about the App Review Guidelines. We take care of this ourselves, so you may focus on the things really important for you – your magazine content.