Digital Publishing is The Most Promising Content Marketing Tactic for 2014

Digital publishing on mobile devices has all it takes to dominate the tactics utilized in content marketing activities this year. It is so because digital publishing on mobile platforms combines three of the most efficient content marketing tactics.

Content with the best ROI
Content with the Best ROI According to Marketing Professionals Worldwide, Jan 2013

These are journalism, creating “white papers” (that is, sharing specialist knowledge), as well as activities on mobile platforms.

Moreover, the market is already sufficiently saturated with mobile devices, and the next generations of users do not part with their smartphones and tablets.

What is more, users perceive them in terms of a natural means of communication, and not as an addition.

For example, one in five millennials in the US connects with the Internet only via mobile devices. And according to CISCO mobile traffic will continue to rise.

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Share of U.S. Digital Media Audience by Platform Usage. comScore Media Metrix Multi-Platform, U.S., Age 18+, November 2013

Apple Reports First Quarter Results:

“(…)The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter.”

Go Mobile, Go Pro

Last year we asked a contrary question Is digital publishing a great content marketing technique? The beginning of the year, along with the debuts of digital magazines of players such as Yahoo! and Facebook, has confirmed that digital publishing is sexy.

Digital marketing mobile publishing
Digital Marketing Tactics on Which US B2B Marketers Plan to Increase Spendings, 2013 & 2014

According to eMarketer, B2B marketers to up spend on content, mobile in 2014 and almost 43% of respondents of the survey planned to raise mobile budgets this year.

Research conducted by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.

This year promotional budgets will be also utilized to create mobile magazines available as extras to clients/members of communities or in-house company magazines.

Now is Your Turn

Building an app developer team is costly and bears risk. If you’re wondering how to extend the competences of your team into mobile publishing without incurring additional costs, consider joining our network of business partners.

Thanks to PressPad Partnership Center your B2B clients can quickly and easily become known on the most popular mobile platforms.

We have huge experience in creating mobile magazine apps (PressPad keeps a 2% share in the Apple Newsstand apps).

Thanks to PressPad you too can offer your clients mobile magazine apps containing corporate leaflets, advertising leaflets etc.

The division is simple – you manage the content locked in PDF files, we take care of all the technical issues and the development of the apps.

Main features of PressPad

  • iPad/iPhone support
  • Android support
  • Push notifications
  • Email notifications
  • Content Distribution support

And what’s important, you do NOT need to have any developer account. And we do not expect you to have any technical knowledge as well. You can simply control everything via PressPad dashboard from the comfort of your couch.

Do not hesitate to contact us, we’ll answer your questions and provide more information about digital publishing apps from PressPad.

Hi, Are you interested in digital publishing?

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Wojtek Szywalski

Wojtek Szywalski is a Content Marketing Manager at PressPad and co-editor of Digital Publishing Guide Magazine. If you like his post please share it among circle of your friends and followers. You can follow him on Twitter @wojteksz as well.

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