Working with publishers, we can see which activities have a real influence on the sales of their issues in their applications in App Store. One of them is simply being available in Newsstand, but that’s the easiest part. This month on our blog, we’re going to devote a few entries to the topic of how to boost sales in your applications in App Store.
Until today we informed our customers, who have own apps, only about number of sold or downloaded issues. Today we are pleased to inform you that in your panels there are available very extensive reports and stats.
Most likely when researching the possibilities connected with publishing magazines on mobile devices (iPad and iPhone) you have been able to observe two trends: native and web apps. Today I’ll try to describe the pros and cons of these two approaches to facilitate your choice.
Today there are two trends in the field of magazine apps for iPad; the first one is creating dedicated applications, and the other one is about web apps. In today’s entry we will investigate the first approach, and take a look at the process of adding an application to the App Store.
In PressPad, each of our customers receives their own application. When you decide to order your own app, you get a native app for the iPad and iPhone, that utilizes the Newsstand, Push Notification Service, background downloading, and more.
PressPad was created so that publishers no longer need to register as Apple Developers, hire programmers and be bothered about the App Review Guidelines. We take care of this ourselves, so you may focus on the things really important for you – your magazine content.
Update: since this post was created we have changed our pricing. Now Newsstand apps are free for magazines publishers. Read more about our new offer.
When we first started thinking about PressPad we had plenty of ideas how it can work and what features it might have. But whatever level of advancement we were talking about one thing didn’t change: we wanted PressPad to be a self-service publishing tool.
You may ask why self-service is so important for us. When we first did research about publishing industry lots of products (not just mobile publishing, but all range of services) worked in old-school model: they let you contact a sales representative, next prepare a written quotation for you and get back to you when it is done.