Our goal no. 1 is to increase the sales of your digital editions on iPads and Android and smart banner helps achieve this goal. As you know, the business model we used to function motivates us to provide digital magazine sales tips that work.
Today we present two super simple solutions, which will directly translate to a boost in your sales.
PressPad is evolving and several awesome improvements are on their way to our product and your magazine app as well. Here I am going to uncover the details of the latest improvements coming soon, and how you can benefit from them.
We see PressPad as going where Adobe is too corporate and other competitors are too complicated. This is why we focus on the ease of use and work every day to make PressPad experience as seamless as possible. That said, PressPad is continuously evolving, and following our test-driven philosophy, we always test several ideas which will help not only us but our publishers grow and sell even more.
We did it! We have just published our own mobile magazine, in which we share our knowledge on digital publishing and content marketing ideas. We are a company that creates an easy-to-use digital publishing technology, and PressPad goes where Adobe is too corporate and Mag+ is too complicated.
We want the Digital Publishing Guide magazine to be a model publication, which will allow publishers all over the world to achieve even better business results by using the good practices presented below.
In this article, you will learn what techniques we have used to promote our magazine online and to increase its downloads from App Store and Google Play. We also have some statistics for those who are interested.
“Talking New Media” has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren’t they a publisher rather than an app developer?
If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works.
First of all, TNM is a news, information and commentary website for the digital publishing industry which we love reading and we do respect their job a lot (hi, guys!), so if you are interested ina digital publishing, you should visit their website too.
Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.
Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.
These days, it is no longer necessary to add salt to food in order for parts of products to be offered for free. Google offers e-mail and a search engine for zero dollars in order to learn more about us and to be able to highlight better ads. PressPad provides free magazine templates in exchange for promotion on Twitter or email. Apple is offering its world-class apps for free in order to increase the demand for manufactured devices and to draw more users into its ecosystem.
I’m pleased to announce that PressPad is beginning the Android platform support, thanks to which your publications will now have the potential to reach millions of smartphone and tablet users based on this platform worldwide. To emphasize the launch of Android support, we’ve also prepared an interesting offer but we’ll get back to that later on in the article.
At PressPad, we focus on letting our technological solutions help especially small and medium publishers who want to make it big on mobile devices, as well as authors directly, who can start building up income from their creative work thanks to us, without the need to focus on technological matters. The aim is to free authors and publishers from having to think about technology at all, and just leave that to us.
When Apple introduced a new mobile operating system iOS7, our team had just finished working on a new version of the mobile magazine application. This PressPad application allows subscribers to download and read digital magazines published by our editors. In this article we disclose the appearance of our new mobile application optimized for iOS7. Apple has released its new, innovative operating system iOS7, introducing many interesting features such as the Control Center, AirDrop for iOS and smarter multitasking. But what catches the eye the most is a brand new, beautiful user interface with icons designed in the style of flat design, and referring to the current color trends. Apple’s new mobile system provides a completely new user’s experience, better than ever.
In accordance with the direction set by Apple, we are testing a new version of our mobile application in the PressPad, which is compatible with the iOS7 interface. We can boast about its appearance just now, which fits well with the new system from Apple. This makes reading the publication on iPad even more pleasant.
Since we have changed our model of cooperation with magazines, we receive more orders for iPad applications than ever before. That is why we are going to devote one blog article to explain the whole process of ordering of iPad magazine: what happens at the backstage, what we are doing for the publishers, why and where is Apple engaged and what happens when an application with your magazine is ready in the App Store.
In PressPad, every publisher who decides to cooperate with us, receives an Apple iOS Newsstand application. Every magazine receives one application, so if you have three different magazines, you will receive three different applications. Win-win.
Two days ago we launched a simple experiment, which was supposed to verify a certain hypothesis and to help us simplify the way we settle accounts with the publishers. The response of magazine publishers made us (delicately speaking) frightened: we received hundreds of mails with requests to be included in the experiment, and one of the publishers even threatened us a little! Just to remind you: we made a proposal to magazine publishers to make a free iPad and iPhone application for them, in exchange we would keep the first 199 USD that the application earns each month. From USD 200 above the income is transferred to the publishers without any interests charged by us.
EDIT: [April 21st, 2016]. Disclaimer! This information has expired. It’s been published in 2013. Since that time App Store has changed and so does PressPad. We do not offer free plans anymore, however PressPad mobile magazine apps still remain affordable for publishers like you.
Update2: [April 21st, 2016]. Disclaimer! This information has expired. It’s been published in 2013. Since that time App Store has changed and so does PressPad. We do not offer free plans anymore, however PressPad mobile magazine apps remain affordable for publishers like you.
Update: due to high demand for this pilot program, we have written a FAQ and “lessons learnt” here.
Long story short: We are looking for 10 publishers who will agree to publish their magazine in a new experimental pricing model. The publisher doesn’t pay us anything for the making and maintenance of the application, in exchange, we retain the first 199 dollars it earns every month. From $200 up everything goes to the magazine publisher (no revenue share whatsoever).