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Category: Product

Place This Widget on Your Website to Sell More IPad/Android Issues

Our goal no. 1 is to increase the sales of your digital editions on iPads and Android and smart banner helps achieve this goal. As you know, the business model we used to function motivates us to provide digital magazine sales tips that work.

Today we present two super simple solutions, which will directly translate to a boost in your sales.

5 Ideas You Can Steal from Digital Publishing Guide

We did it! We have just published our own mobile magazine, in which we share our knowledge on digital publishing and content marketing ideas. We are a company that creates an easy-to-use digital publishing technology, and PressPad goes where Adobe is too corporate and Mag+ is too complicated.

We want the Digital Publishing Guide magazine to be a model publication, which will allow publishers all over the world to achieve even better business results by using the good practices presented below.

In this article, you will learn what techniques we have used to promote our magazine online and to increase its downloads from App Store and Google Play. We also have some statistics for those who are interested.

How PressPad Can Keep You Away from the Bitter Lesson of App Development

“Talking New Media” has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.

They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren’t they a publisher rather than an app developer?

If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works.

From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.

Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.

PressPad Android Support in Approach + Preorders for Early Birds

I’m pleased to announce that PressPad is beginning the Android platform support, thanks to which your publications will now have the potential to reach millions of smartphone and tablet users based on this platform worldwide.

To emphasize the launch of Android support, we’ve also prepared an interesting offer but we’ll get back to that later on in the article.

Your iPad Magazine Can Look Like That on Apple IOS7

When Apple introduced a new mobile operating system iOS7, our team had just finished working on a new version of the mobile magazine application. This PressPad application allows subscribers to download and read digital magazines published by our editors. In this article we disclose the appearance of our new mobile application optimized for iOS7.

Apple has released its new, innovative operating system iOS7, introducing many interesting features such as the Control Center, AirDrop for iOS and smarter multitasking. But what catches the eye the most is a brand new, beautiful user interface with icons designed in the style of flat design, and referring to the current color trends. Apple’s new mobile system provides a completely new user’s experience, better than ever.

What Happens when You Order an iPad App with PressPad

Since we have changed our model of cooperation with magazines, we receive more orders for iPad applications than ever before. That is why we are going to devote one blog article to explain the whole process of ordering of iPad magazine: what happens at the backstage, what we are doing for the publishers, why and where is Apple engaged and what happens when an application with your magazine is ready in the App Store.

Mobile Experiment: What Have We Learnt in Past 48 Hours (plus: Offer Faq)

Two days ago we launched a simple experiment, which was supposed to verify a certain hypothesis and to help us simplify the way we settle accounts with the publishers. The response of magazine publishers made us (delicately speaking) frightened: we received hundreds of mails with requests to be included in the experiment, and one of the publishers even threatened us a little!

Just to remind you: we made a proposal to magazine publishers to make a free iPad and iPhone application for them, in exchange we would keep the first 199 USD that the application earns each month. From USD 200 above the income is transferred to the publishers without any interests charged by us.

Take Part in Our Experiment: We Will Add Your Magazine to the App Store

Update2: [April 21st, 2016]. Disclaimer! This information has expired. It’s been published in 2013. Since that time App Store has changed and so does PressPad. We do not offer free plans anymore, however PressPad mobile magazine apps remain affordable for publishers like you.

Update: due to high demand for this pilot program, we have written a FAQ and “lessons learnt” here.

Long story short: We are looking for 10 publishers who will agree to publish their magazine in a new experimental pricing model. The publisher doesn’t pay us anything for the making and maintenance of the application, in exchange, we retain the first 199 dollars it earns every month. From $200 up everything goes to the magazine publisher (no revenue share whatsoever).

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