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Category: Mobile Publishing 101

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.

Is Digital Publishing a Great Content Marketing Technique?

In 2013 many companies suddenly realized their position in Google was on the constant decrease and the SEO (Search Engine Optimization) techniques they used to implement were gradually becoming less and less effective. On the other hand, those web sites and enterprises whose main focus was on the content were growing and doing better and better.

Frankly speaking, I don’t know whether the change was imposed by Google itself (due to the search algorithm alterations), or whether it simply is an outcome of some more general changes in the Internet and the way modern societies view the web. One thing that is certain: the final user benefits from those changes.

Do You Work in DTP? Become a PressPad Partner!

In PressPad, we follow the principle 1 + 1 = 3. This is the way in which our product is created, the way in which we consult new ideas, and also try to cooperate with clients. We believe that our knowledge of mobile applications marketing and our clients’ excellent content will be able to get through the TOP PAID rankings in stores with mobile applications.

Now, to a group of people with whom we want to cooperate very closely, we would like to invite companies and professionals from the field of Desktop Publishing (DTP). Over the last few months we have tested how such cooperation proceeds, and today we are convinced that all parties can benefit from it.

How does the cooperation with PressPad take place?

Low Cost DTP Software for Creating PDF Files

Designing and creating PDF files does not have to be expansive.

Some of our customers want to find the way to publish while limiting the costs. Most of the magazine designers use InDesign and there is no doubts that it is great, but still pretty expensive software. Here you will find a review of low budget and professional designing tools for designing and creating PDF files.

Mobile Publishing 101: App Store Description and Screenshots

In today’s entry on Mobile Publishing 101 I’d like to shed some light on your Newsstand app description and screenshots appearing in App Store.

When you add an application to App Store you fill in lots of information about you and your magazine. First things that your readers will encounter in App Store are: name, description, and screenshots I mentioned before.

Mobile Publishing 101: What is the Impact of Push Notifications on Sales?

Working with publishers, we can see which activities have a real influence on the sales of their issues in their applications in App Store. One of them is simply being available in Newsstand, but that’s the easiest part. This month on our blog, we’re going to devote a few entries to the topic of how to boost sales in your applications in App Store.