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Category: Mobile Publishing 101

How To Get Your Magazine App To The App Store Faster

In this article, I’m going to tell you how to speed up the app publishing process, and how to maximize the App Store platform.

Christmas is coming, a rush time for everyone. Many new publishers want to minimize the time to market their magazine in order to take part in the Christmas-New Year shopping tradition.

From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.

Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.

How to Use Our Professional, Free Magazine Templates

If you’re thinking about changing the looks of your digital magazine or you’re simply looking for a professional layout or magazine templates as an inspiration – we have some good news for you. Now you can download beautiful magazine templates for free.

The whole thing have been prepared by PressPad designers, we offer you all the templates with the covers for free, and what more – you can use them for commercial purposes.

How To Publish a Brilliant Children’s Book on iPad

For several weeks you have been writing to us ever more often, asking about possibilities for publishing a children’s books on iPad. If you are an author of a children’s book or a publisher, from this article you will learn how to publish a book on Apple mobile devices with no knowledge of programming required.

6 Golden Rules To Design Successful Digital Magazine

Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article to find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.

How to Convince Your Boss About Mobile Publishing

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life or the NYT. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization.

How To Publish Digital Comics on App Store

If you are a comic strip author and your creations don’t end up in the drawer, consider reaching millions of Apple mobile device users. You can’t lose on publishing your works on the iPad, especially when we do it for you converting PDF file into a native mobile app.

If you create your own online comic and you’re wondering how to reach Apple device users with it or you just want to get your digital comic known at App Store, this article will give you some tips on what to focus your attention on while creating a PDF file which we will then process at PressPad into a native iPad application.

How to Make Your Digital Magazine App Profitable

If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.

Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.

Is Digital Publishing a Great Content Marketing Technique?

In 2013 many companies suddenly realized their position in Google was on the constant decrease and the SEO (Search Engine Optimization) techniques they used to implement were gradually becoming less and less effective. On the other hand, those web sites and enterprises whose main focus was on the content were growing and doing better and better.

Frankly speaking, I don’t know whether the change was imposed by Google itself (due to the search algorithm alterations), or whether it simply is an outcome of some more general changes in the Internet and the way modern societies view the web. One thing that is certain: the final user benefits from those changes.