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Category: Mobile Publishing 101

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How a Digital Magazine Can Overcome the Seeming Obstacles of a PDF Format

People read digital magazines. They like to have their favorite content available on mobile devices they have with them—wherever they go, and regardless of what they like. Welcome to the digital era of mobile devices. In this article I am going to present an easy method to achieve the finest reading experience right for your magazine’s PDF.

The origin of the PDF format dates back several years and its creators probably have never thought that it would become so popular. Some say that PDF format equals obstacles, and it sure does, but sometimes what seems to be an obstacle at first, is in fact a pure opportunity waiting to be explored.

In PressPad we use the PDF format as a medium for bringing magazines to mobile users’ hands, and it is all packed into a native mobile app. This way publishers can expand their readership to the mobile world and start selling subscriptions to the enormous base of Apple App Store and Google Play users.

The Most Important Tweets You Should Know to Predict Future of Digital Publishing in 2014

In 2012, there were one billion smartphone users. 2013 saw steady, incremental tablet growth. What will 2014 bring? We gathered expert Tweets for a glimpse into the future of digital and mobile publishing.

When it comes to predicting the direction of digital publishing, you need a keen understanding of global trends and behavioral aspects of magazines’ readers. We have recognized at least three global trends that will help you forecast the future of digital magazines in 2014. In this article, you will learn even more.

How To Get Your Magazine App To The App Store Faster

In this article, I’m going to tell you how to speed up the app publishing process, and how to maximize the App Store platform.

Christmas is coming, a rush time for everyone. Many new publishers want to minimize the time to market their magazine in order to take part in the Christmas-New Year shopping tradition.

From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.

Of course, “free” is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.

How to Use Our Professional, Free Magazine Templates

If you’re thinking about changing the looks of your digital magazine or you’re simply looking for a professional layout or magazine templates as an inspiration – we have some good news for you. Now you can download beautiful magazine templates for free.

The whole thing has been prepared by PressPad designers, we offer you all the templates with the covers for free, and what’s more – you can use them for commercial purposes.

How To Publish a Brilliant Children’s Book on iPad

Digital publishing for children is getting popular. For several weeks you have been writing to us ever more often, asking about possibilities for publishing a children’s books on iPad.

If you are an author of a children’s book or a publisher, from this article you will learn how to publish a book on Apple mobile devices with no knowledge of programming required.

6 Golden Rules To Design Successful Digital Magazine

Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article to find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.

How to Convince Your Boss About Mobile Publishing

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life or the NYT. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization.