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Category: Mobile Publishing 101

What Part of Your Marketing Strategy Should Be Native Content

This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.

Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.

A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes.

PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

Digital Publishing AD 2015: Mobile Readership Footprint

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

How To Design Your Magazine with PowerPoint

Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How a Digital Magazine Can Overcome the Seeming Obstacles of a PDF Format

People read digital magazines. They like to have their favorite content available on mobile devices they have with them—wherever they go, and regardless of what they like. Welcome to the digital era of mobile devices. In this article I am going to present an easy method to achieve the finest reading experience right for your magazine’s PDF.

The origin of the PDF format dates back several years and its creators probably have never thought that it would become so popular. Some say that PDF format equals obstacles, and it sure does, but sometimes what seems to be an obstacle at first, is in fact a pure opportunity waiting to be explored.

In PressPad we use the PDF format as a medium for bringing magazines to mobile users’ hands, and it is all packed into a native mobile app. This way publishers can expand their readership to the mobile world and start selling subscriptions to the enormous base of Apple App Store and Google Play users.

The Most Important Tweets You Should Know to Predict Future of Digital Publishing in 2014

In 2012, there were one billion smartphone users. 2013 saw steady, incremental tablet growth. What will 2014 bring? We gathered expert Tweets for a glimpse into the future of digital and mobile publishing.

When it comes to predicting the direction of digital publishing, you need a keen understanding of global trends and behavioral aspects of magazines’ readers. We have recognized at least three global trends that will help you forecast the future of digital magazines in 2014. In this article, you will learn even more.