Category: Mobile Publishing 101
It is especially obvious in public transport. At the bus stops, in the cafes. Publishing industry has changed. When have you seen someone reading a print newspaper lately? Those times are gone. Now, buying and reading magazines comes down to one click. It is time to face reality – not only publishing is going digital, but also selling. And people like it that way, don’t they?
The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.
Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?
As a publisher, you understand that the success of your publication base on the knowledge. In most cases, publishing is a business venture. And as such it requires many skills built upon the knowledge from many walks of life: marketing, sales, IT and many others.
We help publishers in their journey since 2011.
During that time we have observing digital challenges faced by all type of publishers. It is not just about a choice between different publishing strategies and marketing tactics. It is also about keeping up with digital trends and being one step ahead of the competition.
Our goal is sharing knowledge to make publishers’ digital journey easier and more effective.
During development of PressPad we used the knowledge from the other more experienced people and brands. They were mentoring us. It’s been quite a time of intensive learning. Now, it’s time for this to work the other way.
If you are a magazine publisher, blogger or the news publisher, see what we’ve prepared for you.
Do you run a web magazine or a blog? You can achieve brilliant results with your online business if it can be experienced as a mobile app.
Your digital marketing journey has never been so ready for this kind of medium.
To make it easier, we prepared one of a kind digital marketing guide for bloggers and online publishers. This free cookbook is all about the app marketing basics which can help you with promoting your content.
With this guide, you will go through the following spheres of interest:
This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.
Irene Samozdran is a content marketer at PDFfiller. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.
PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes.
PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.
Video magazines have become more and more popular.
This is because video content is very engaging and people have fun exploring high quality, curated content.
I am going to illustrate how you can start your own video magazine using only a PDF file and a bit of imagination.