A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes. PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

In the fast changing reality of mobile consumerism, publishers need reliable access to a full service digital publishing software house which is able to design innovative and dedicated digital publishing technology products from a scratch.

PressPad Digital Publishing and VORM design & software lab to form a mobile publishing technology cluster

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How To Create A Stunning Curated Video Magazine

Video Magazine App

Video magazines have become more and more popular. This is because video content is very engaging and people have fun exploring high quality, curated content.

I am going to illustrate how you can start your own video magazine using only a PDF file and a bit of imagination. Before we go into the tutorial, let’s start from the beginning and answer the question: why should you do this?

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Digital Publishing AD 2015: Mobile Readership Footprint

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

First and foremost the widget is designed this way to always show the latest digital edition’s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.

– Why we do this?
Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).

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The Digital Publishing Landscape for 2015

digital publishing 2015

2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.

We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.

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How To Design Your Magazine with PowerPoint

Magazine Design with Google Slides

Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.

About the magazine. Mighty Car Mods is an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty’s mom’s driveway in 2007. They say they have come a long way since then, but they are still on the driveway with an unwavering focus on showing to their viewers the great car projects that they can do themselves at home. What is more, MCM publish their own digital magazine that is available on the PressPad platform.

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The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Publishers read this digital publishing articles

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

How to Use Our Professional, Free Magazine Templates

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How a Digital Magazine Can Overcome the Seeming Obstacles of a PDF Format

Dynamic PDF for digital magazine

People read digital magazines. They like to have their favorite content available on mobile devices they have with them—wherever they go, and regardless of what they like. Welcome to the digital era of mobile devices. In this article I am going to present an easy method to achieve the finest reading experience right for your magazine’s PDF.

The origin of the PDF format dates back several years and its creators probably have never thought that it would become so popular. Some say that PDF format equals obstacles, and it sure does, but sometimes what seems to be an obstacle at first, is in fact a pure opportunity waiting to be explored.

In PressPad we use the PDF format as a medium for bringing magazines to mobile users’ hands, and it is all packed into a native mobile app. This way publishers can expand their readership to the mobile world and start selling subscriptions to the enormous base of Apple App Store and Google Play users.

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Digital Publishing is The Most Promising Content Marketing Tactic for 2014

Digital publishing on mobile devices has all it takes to dominate the tactics utilized in content marketing activities this year. It is so because digital publishing on mobile platforms combines three of the most efficient content marketing tactics.

[caption id="attachment_1577" align="alignleft" width="300"]Content with the Best ROI According to Marketing Professionals Worldwide, Jan 2013
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These are journalism, creating “white papers” (that is, sharing specialist knowledge), as well as activities on mobile platforms.

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Doing Digital Magazine App the Right Way is Free

If you think creating your own mobile application featuring your magazine is expensive or difficult, you couldn’t be further from the truth. With our solution, you’ll click your way to your app in five minutes and what’s more – all for free. See how it’s possible.

PressPad is a digital publishing and marketing platform that allows people to earn money from their own content on mobile devices. We help our publishers make it big on Apple and Google’s store platforms, and we accompany them on their ride to monetization.

With PressPad, you can achieve more for less than with typical digital publishing software.

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The Most Important Tweets You Should Know to Predict Future of Digital Publishing in 2014

In 2012, there were one billion smartphone users. 2013 saw steady, incremental tablet growth. What will 2014 bring? We gathered expert Tweets for a glimpse into the future of digital and mobile publishing.

When it comes to predicting the direction of digital publishing, you need a keen understanding of global trends and behavioral aspects of magazines’ readers. We have recognized at least three global trends that will help you forecast the future of digital magazines in 2014. In this article, you will learn even more.

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