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Category: Case studies

How PressPad Can Keep You Away from the Bitter Lesson of App Development

“Talking New Media” has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.

They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren’t they a publisher rather than an app developer?

If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works.

How to Get Your Digital Magazine App Featured on the App Store

There are many ways to popularize your digital magazine so that it would be increasingly and more willingly downloaded from App Store. A lot depends on the starting factors, such as whether you already publish your title on other platforms, whether you already have printed edition readers, and whether they belong to a model group of digital edition readers.

In order to answer these questions, we took a closer look at 10 most popular magazines published by PressPad, to check whether there exist any activities that are common to the publishers who can boast a large number of digital magazine app downloads.

6 Golden Rules To Design Successful Digital Magazine

Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article to find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.

How to Convince Your Boss About Mobile Publishing

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life or the NYT. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization.

Succes Stories: Cliché Magazine Newsstand App

Today we start a series of short presentations of magazines available for iPad thanks to the PressPad self mobile publishing tool. Those apps look great and reading them gives a lot of pleasure. Thats why we decided to present them a little bit.

Cliché magazine is devoted to fashion, lifestyle and ways of spending your free time. It is always full of unique photos and exquisite articles on music and culture. This is how the editorial staff describes the magazine:

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