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Category: Mobile Publishing

Does It Pay to Use a Paywall?

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

App Store Optimization in Digital Publishing – ASO Translation Service

When it comes to increasing the number of app downloads we have to consider ASO which stands for App Store Optimization. Digital Publishers can make it big on iTunes with relatively little effort. Here is how to make your magazine app resonate through Apple Newsstand on a global scale.

How to Create a Digital Magazine Without Specialized Publishing Software

A magazine app can be one way of magazine distribution, it is also an effective content marketing tool. Then how to publish your own digital magazine in App Store to widen your target range by mobile users? In this article, I’m going to describe exactly what you’ll need to launch your own flip page digital magazine app.

These 3 Little Known Facts Will Make You a Better Digital Publisher

If you are about to have your magazine app published in the App Store, take your time to learn what you should know about apps marketing.

The field of digital publishing – as is the case with any other business – requires undertaking specific marketing activities in order to generate sales.

People tend to overestimate the App Store. The worst thing you can do is leave your app on its own, counting on App Store’s internal marketing mechanics, which in fact are very limited, to do the job for you. It is still a store, not a marketing machine. In this article, you will learn the methods of maximizing your presence in Apple’s App Store.

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.