Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the sales path, which is increasing the app installs rate. In this article you will learn how to increase the number of organic app installs of your digital magazine’s mobile app.
The more users install your mobile app, the more will go through to the next level of your sales funnel, and thus you’ll earn more. That’s pure math. So how to lure more people into installing your app? Well, lets start with a simple thought experiment.
Successful companies win mobile users through utilizing various marketing techniques. Most thriving ones do it right on their websites. In this article you will learn how to boost downloads of your digital magazine app yourself.
App Store is not a marketing machine, after all it is just a store selling apps. People have to learn about your app, and initially they do it through various channels. One of them is your magazine’s website. Based on the Forrester report, almost 23% of people landing onto the App Store page come from browsing websites.
Facebook is a great selling tool. How to take advantage of its potential during the sale of a mobile magazine? Later in the article you will also learn how to promote your digital releases best on Facebook and Twitter using Facebook Newsstand.
At the end of 2013 we promised our publishers to help them in sales. It is our priority, and so as early as December we released our first sales supporting tools in the form of beautiful Automatic Widgets and Apple Smart Banners, which when placed on the webpages promote dedicated magazines, directing the user to App Store and Google Play Store.
Our goal no. 1 is to increase the sales of your digital editions on iPads and Android and smart banner helps achieve this goal. As you know, the business model we used to function motivates us to provide digital magazine sales tips that work.
Today we present two super simple solutions, which will directly translate to a boost in your sales.
Widget informing about the latest issue
If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.
Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.
1. Deliver value
Are you wondering now how to increase your magazine’s income? This article is just for you. We will talk about the best kind of magazine sales out there, which is subscription. What to do in order to make customers more willingly choose subscriptions over single issues? How to reach them? What determines their decision? Read further to find the answers.
1. Determine who your model reader is
While you are completing your brand new issue of your Digital Magazine, you are sure to know who you’re speaking to, who is the recipient of the content included in it. It is worth to note this knowledge down and verify it periodically. It will help you with taking actions the effect of which will be the optimization of the sales funnel, which in turn will feed through to the number of your magazine’s subscriptions, thus the increase in income.