Category: Content Marketing
Whether you publish a digital magazine or run an e-commerce website, getting attention for your business can be challenging. There’s so much noise out there that can drown out your content marketing efforts. This article provides you with a simple guide to landing more, better-targeted users through these simple Search Engine Optimization tactics.
Digital publishing on mobile devices has all it takes to dominate the tactics utilized in native content marketing activities. What’s more digital publishing on mobile platforms combines three of the most efficient content marketing tactics that I am going to describe.
We did it! We have just published our own mobile magazine, in which we share our knowledge on digital publishing and content marketing ideas. We are a company that creates an easy-to-use digital publishing technology, and PressPad goes where Adobe is too corporate and Mag+ is too complicated.
We want the Digital Publishing Guide magazine to be a model publication, which will allow publishers all over the world to achieve even better business results by using the good practices presented below.
In this article, you will learn what techniques we have used to promote our magazine online and to increase its downloads from App Store and Google Play. We also have some statistics for those who are interested.
In 2013 many companies suddenly realized their position in Google was on the constant decrease and the SEO (Search Engine Optimization) techniques they used to implement were gradually becoming less and less effective. On the other hand, those web sites and enterprises whose main focus was on the content were growing and doing better and better.
Frankly speaking, I don’t know whether the change was imposed by Google itself (due to the search algorithm alterations), or whether it simply is an outcome of some more general changes in the Internet and the way modern societies view the web. One thing that is certain: the final user benefits from those changes.