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Category: App marketing

Digital Publishing Three: Up and to the Right Edition

Every couple of days we publish three important news for mobile publishing industry. This week top three are:

1. New York Times disclosed the revenues of its digital business and it looks good!

Business Insider reporting on the story even draws an optimistic conclusion that “(…) Even if the New York Times’ print paper, which still generates most of the company’s overall revenue of about $2 billion a year, were to shut down tomorrow, the company would still be able to fund an excellent newsroom”.

At $360 million digital arm of New York Times is still significantly smaller than paper but with a healthy growth it paints quite a good looking picture for the future.

New Feature: Use Magazine Sample to Help You Sell More

When you buy a car, you can do a quick test drive around the block to check whether everything is working right and the ride is smooth. PressPad now gives your readers the same option. You can upload a full (paid) issue, free preview/sample, or both!

In 2013, our focus is on helping you sell more via your iPad app. We have plenty of tips lined up for you, but today is different—today we are sharing a new feature in PressPad that can help you sell more in no time.

Why are magazine samples important for my sales?

Succes Stories: Cliché Magazine Newsstand App

Today we start a series of short presentations of magazines available for iPad thanks to the PressPad self mobile publishing tool. Those apps look great and reading them gives a lot of pleasure. Thats why we decided to present them a little bit.

Cliché magazine is devoted to fashion, lifestyle and ways of spending your free time. It is always full of unique photos and exquisite articles on music and culture. This is how the editorial staff describes the magazine:

Mobile Publishing 101: App Store Description and Screenshots

In today’s entry on Mobile Publishing 101 I’d like to shed some light on your Newsstand app description and screenshots appearing in App Store.

When you add an application to App Store you fill in lots of information about you and your magazine. First things that your readers will encounter in App Store are: name, description, and screenshots I mentioned before.

Mobile Publishing 101: What is the Impact of Push Notifications on Sales?

Working with publishers, we can see which activities have a real influence on the sales of their issues in their applications in App Store. One of them is simply being available in Newsstand, but that’s the easiest part. This month on our blog, we’re going to devote a few entries to the topic of how to boost sales in your applications in App Store.

5 Rules to Get Your App Featured by Apple on the App Store

Dan Counsell, the founder of Realmac Software, the company producing applications for iOS and OS X, shared very interesting observations on his company blog about the “featured” section in the App Store.

Realmac Applications has been recommended several times by Apple in the App Store and Dan, basing on this experience, has selected 5 reasons that may help Apple to choose your application. They are the following:

Build a Great App – obvious, but must be met
Target the “Latest And Greatest” – Dan mentions iCloud, but using Newsstand will be equally good

10 Simple Rules for Letting Readers Know About Your Mobile Magazine

Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.

Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.

We have covered only technical issues here but will write another post about best business practices when launching on mobile.

What App Store Newsstand Really Is All About

We are often asked if Newsstand is somehow competitive to PressPad. It is in fact complementary, but it is not obvious so we decided to write down everything “Newsstand” really is:

Newsstand as a special folder on iOS devices where all newsspapers and magazines are stored. Easy.

Now to more complicated stuff: magazines utilizing Newsstand has to have subscriptions.
That means that user can choose from several different periods in whitch new issues will be delivered to their devices automatically. Available subscription periods are: 1 week, 1 month, 2 months, 3 months, 6 months and one year.