Selling digital goods is sometimes tricky because it’s hard to apply sales patterns from the physical world to mobile. One of the best way of doing this is by looking at successful companies selling similar goods much better than any of their competitors.
Amazon is so successful in the field of selling digital goods that it’s reasonable to see if there’s anything we can learn from them to make our publishers’ lives easier. In this article, I’m going to unveil one of the biggest of Amazon’s secrets, that makes their digital content sell better.
The PressPad way means helping our publishers achieve their sales goals. We do not hide the fact that our clients’ goals are simply ours, since we bond our revenue with theirs. This approach lets us see the world the same way as our publishers and continuously improve our magazine apps, along with the whole platform in terms of sales ability.