Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.
In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.
One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.
Facebook provides its viral mechanics of reaching deep into the social network. Comments generate much more awareness than simple likes, and if they are placed by our facebook friends… well we feel engaged.
There are several factors that stimulate and maintain engagement during social media promotions like that. One of them is tendency to avoid social rejection. When the mass of the participants becomes critical then we can see the viral effect of spreading popularity of the contest, and the brand that stays behind it.
App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.
Does App Store Optimization (ASO) really work? Yes it does. ASO is not magic. You may find similarities between SEO and ASO. Wikipedia defines ASO as:
There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.
The App Store is the premier way that searchers discover new apps. However, achieving a high ranking in the app store requires a great deal of effort. ASO, or app store optimization, is the process of improving mobile app visibility in the Apple App Store.
Here are 3 of the main factors crucial to app marketing success:
One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.
I would say that having established digital distribution channels is even more important for digital publishing businesses then high quality content itself. Ok, I am not going to lie that content is less important but without efficient distribution among audience that care about what you do, there is no point to expect commercial success.
There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.
Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.
When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. Unfortunately, selling a PDF file on the website is not enough to take the best advantage of the mobile space, even if the website is optimized for mobile devices. In this article I am going to show you how to fix this effortlessly.
[caption id="attachment_2173" align="alignleft" width="300"] Mobile phone users worldwide. Source eMarketer[/caption]Global data shows that mobile devices took over the digital space and they have become the primary source of Internet traffic. Forecasts show that the number of mobile users will double in 2017 comparing to 2012.
Content marketing remains at the forefront of every B2B marketer’s mind. Econsultancy partnered with Adobe and recently published their Quarterly Digital Intelligence Briefing: 2014 Digital Trends which proved that B2B marketers are significantly more likely to call out content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).
Since the majority of your competitors are focusing on content marketing, blogging alone will not cut it anymore. How you repurpose your content can have a major impact on traffic, shares, and leads. Don’t create a weekly blog post and never think about it again. If you publish a piece that gets significant traffic, take note and use it in the future. Ebooks and digital magazines are a great way to build your email list, and you can easily turn several similar blog post into an one ebook or a digital magazine on mobile app.
Whether you publish a digital magazine or run an e-commerce website, getting attention for your business can be challenging. There’s so much noise out there that can drown out your content marketing efforts. This article provides you with a simple guide to landing more, better-targeted users through these simple Search Engine Optimization tactics.
Search Engine Optimization (SEO) is still a game of getting the user’s attention, as people continuously use search engines to find information that interest them the most. So despite content marketing tactics, online businesses have to employ the available tools to increase their chances of being found at the top of search results pages (SERP).
Through this article you will have a chance to see fantastic videos that bring knowledge and inspiration for digital publishers at all levels of experience. No matter how advanced you are in the art of publishing digital magazines, I am sure that you will benefit from watching them.
Since we are on the wave of mobile revolution, all walks of life are mobile-affected and so does publishing. Digital magazines, especially the mobile ones help build identity and, just as blogs, they are gradually becoming a must-have online asset for successful companies. I am going to take you on a journey. From the idea of starting a magazine, through cover design, to behavioral habits of digital readers. Enjoy the ride!