TED is an inspiring conference bringing together all the brilliant minds from all over the world. TED stands for Technology, Education and Design. Fortunately, the overall spectrum of topics is much broader, also covering the publishing industry.
Now, I am going to share with you
five 7 videos that provide knowledge and inspiration. From design, through case studies, to marketing riffs. Watch inspiring publishing talks from TED conferences.
My life in typefaces
by Matthew Carter
Even if you don’t recognize his name, chances are you’ve seen Matthew Carter’s work. Pick up a book, magazine or screen, and more than likely you’ll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books — remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
The art of first impressions — in design and life
by Chip Kidd
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly (…) He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
Can design save newspapers?
by Jacek Utko
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.
Anatomy of a New Yorker cartoon
by Bob Mankoff
The New Yorker receives around 1,000 cartoons each week; it only publishes about 17 of them. In this hilarious, fast-paced, and insightful talk, the magazine’s longstanding cartoon editor and self-proclaimed “humor analyst” Bob Mankoff dissects the comedy within just some of the “idea drawings” featured in the magazine, explaining what works, what doesn’t, and why.
Designing books is no laughing matter. OK, it is.
by Chip Kidd
Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.
How to get your ideas to spread
by Seth Godin
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Reshaping an industry
by Jacqueline Nwobu
Jacqueline Nwobu quit her job as a medical technologist in 2010 to found Munaluchi Bride Magazine, the leading nationally distributed wedding magazine catering to women of color in the USA. With no prior experience within the publishing industry, Jacqueline and her husband launched Munaluchi Bride Magazine in 2010. Jacqueline’s vision and determination to fill this void is what gave her the strength and willpower to break into and positively impact an industry she knew very little about.
If you want to dig deeper into publishers’ minds take a look at the reasons why they often decide to run a digital magazine. Here are 7 answers obtained from our professional digital publishers, that will give you some insights into the decision making process.