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Month: March 2016

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

Digital Publishing Platform from PressPad to the Singapore Market

Bringing digital publishing platform in Singapore is an ambitious project of PressPad and partner company Rising Sun Media & Marketing.

Singapore is unique. It’s dynamic market with many magazines being published over there. Avid shoppers are willing not only reading on mobile, but most of all, have fun-shopping.