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Month: August 2014

How To Promote Your Business Through a Digital Magazine

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.

How a Digital Magazine Can Overcome the Seeming Obstacles of a PDF Format

People read digital magazines. They like to have their favorite content available on mobile devices they have with them—wherever they go, and regardless of what they like. Welcome to the digital era of mobile devices. In this article I am going to present an easy method to achieve the finest reading experience right for your magazine’s PDF.

The origin of the PDF format dates back several years and its creators probably have never thought that it would become so popular. Some say that PDF format equals obstacles, and it sure does, but sometimes what seems to be an obstacle at first, is in fact a pure opportunity waiting to be explored.

In PressPad we use the PDF format as a medium for bringing magazines to mobile users’ hands, and it is all packed into a native mobile app. This way publishers can expand their readership to the mobile world and start selling subscriptions to the enormous base of Apple App Store and Google Play users.