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Month: July 2014

The Best TED Talks On Publishing You Should See For Inspiration

TED is an inspiring conference bringing together all the brilliant minds from all over the world. TED stands for Technology, Education and Design. Fortunately, the overall spectrum of topics is much broader, also covering the publishing industry.

Now, I am going to share with you five 7 videos that provide knowledge and inspiration. From design, through case studies, to marketing riffs. Watch inspiring publishing talks from TED conferences.

How a Magazine App Becomes Your Competitive Advantage in the Mobile World

When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. Unfortunately, selling a PDF file on the website is not enough to take the best advantage of the mobile space, even if the website is optimized for mobile devices. In this article I am going to show you how to fix this effortlessly.

The Ultimate Guide for Integrating SlideShare into Your Content Marketing Strategy

Content marketing remains at the forefront of every B2B marketer’s mind. Econsultancy partnered with Adobe and recently published their Quarterly Digital Intelligence Briefing: 2014 Digital Trends which proved that B2B marketers are significantly more likely to call out content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).