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Month: September 2013

How to Convince Your Boss About Mobile Publishing

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life or the NYT. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization.

Your iPad Magazine Can Look Like That on Apple IOS7

When Apple introduced a new mobile operating system iOS7, our team had just finished working on a new version of the mobile magazine application. This PressPad application allows subscribers to download and read digital magazines published by our editors. In this article we disclose the appearance of our new mobile application optimized for iOS7.

Apple has released its new, innovative operating system iOS7, introducing many interesting features such as the Control Center, AirDrop for iOS and smarter multitasking. But what catches the eye the most is a brand new, beautiful user interface with icons designed in the style of flat design, and referring to the current color trends. Apple’s new mobile system provides a completely new user’s experience, better than ever.

How To Publish Digital Comics on App Store

If you are a comic strip author and your creations don’t end up in the drawer, consider reaching millions of Apple mobile device users. You can’t lose on publishing your works on the iPad, especially when we do it for you converting PDF file into a native mobile app.

If you create your own online comic and you’re wondering how to reach Apple device users with it or you just want to get your digital comic known at App Store, this article will give you some tips on what to focus your attention on while creating a PDF file which we will then process at PressPad into a native iPad application.

[PR] Polish Startup PressPad Freshens Up iPad Publishing with an Innovative Business Model That No Publisher Has Said “no” to So Far

Increasing the amount of orders fiftyfold in one week’s time is a result no company can let go unnoticed. Especially when it’s the effect of an experiment proposed to a small group of customers on the company’s blog, and when those willing to participate are higher in numbers than regular customers in a month.

How to Make Your Digital Magazine App Profitable

If you are seriously thinking about turning a profit with your digital magazine, you should start selling. There are, however, various ways of selling digital products. You can start charging your readers for access to your digital magazine, or you can provide it for free, generating exclusive, high quality traffic to your online store.

Both sales strategies work well but there are few things every strategy has in common and which you should know about. In this article I will highlight five areas you must focus on in order to make your digital magazine profitable.

What Happens when You Order an iPad App with PressPad

Since we have changed our model of cooperation with magazines, we receive more orders for iPad applications than ever before. That is why we are going to devote one blog article to explain the whole process of ordering of iPad magazine: what happens at the backstage, what we are doing for the publishers, why and where is Apple engaged and what happens when an application with your magazine is ready in the App Store.

5 Things on How to Improve Your Digital Magazine Sales

Are you wondering now how to increase your magazine’s income? This article is just for you. We will talk about the best kind of magazine sales out there, which is subscription. What to do in order to make customers more willingly choose subscriptions over single issues? How to reach them? What determines their decision? Read further to find the answers.

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.