Digital Marketing Tips and Case Studies
Learn about digital publishing, app marketing and all other digital marketing techniques for mobile…
It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.
Growing number of Internet of things applications proves that IOT took off, and it has potential to shape venue marketing. Venue owners can provide higher value to their visitors and clients in a previously unexplored area. Whether it’s a hotel lobby, a shopping mall, restaurant or a booth, PressPad Lounge enables a slick marriage of digital publishing with location marketing.
The idea of PressPad Lounge is to allow a business to turn a space into a reading zone, where those with mobile devices are able to access digital publications for free. All this utilizing their own mobile devices.
App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.
Does App Store Optimization (ASO) really work?
Yes it does. ASO is not magic. You may find similarities between SEO and ASO. Wikipedia defines ASO as:
In the booming environment of mobile applications and online services, properly executed content marketing is one of the most efficient drivers of success. While content marketing remains an area of rampant expansion, content has to be wisely adjusted to fit various networks and devices. Contellio provides content creators adjusted formats that engage across various distribution networks including mobile thanks to partnering with PressPad.
Why Content Marketing?
Consumers have mastered the art of avoiding traditional ways of promoting a given product. Remind yourself how many times you couldn’t focus on the reading, because it looked like a piece of advertising on top of Google search results.
PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.
First and foremost the widget is designed this way to always show the latest digital edition’s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.
– Why we do this?
Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).
2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.
We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.
There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.
The App Store is the premier way that searchers discover new apps. However, achieving a high ranking in the app store requires a great deal of effort. ASO, or app store optimization, is the process of improving mobile app visibility in the Apple App Store.
Here are 3 of the main factors crucial to app marketing success:
Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.
About the magazine. Mighty Car Mods is an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty’s mom’s driveway in 2007. They say they have come a long way since then, but they are still on the driveway with an unwavering focus on showing to their viewers the great car projects that they can do themselves at home. What is more, MCM publish their own digital magazine that is available on the PressPad platform.
With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.
Forget traditional magazines laying around in your lounge
Welcome PressPad Lounge full of digital magazines. Thanks to PressPad Lounge now venue owners can engage their customers in a whole new way by allowing them to read on their own devices while in the range of the iBeacon. We believe PressPad Lounge provides a unique venue experience and builds customers’ loyalty.
YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.
YouTube’s viewership is extraordinary. More than 1 billion unique users visit YouTube each month and 100 hours of video are uploaded to YouTube every single minute. That shows how powerful of a medium online videos have become.
What does that mean for digital publishers? It means that, if they want to build a rich experience and engage their readers, they should be using that medium, too. That is why PressPad decided to go a step further and introduce in-app video support, including YouTube and Vimeo support.
One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.
I would say that having established digital distribution channels is even more important for digital publishing businesses then high quality content itself. Ok, I am not going to lie that content is less important but without efficient distribution among audience that care about what you do, there is no point to expect commercial success.
Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. To this day, this offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine app and make money on mobile devices.
We’ve connected almost half a thousand publishers with mobile customers who installed their apps nearly 1M times. With the introduction of brand new PressPad Pro accounts, we wish to influence the digital publishing landscape once again.
What does having a PressPad Pro account entail
Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.
How to Use Our Professional, Free Magazine Templates
There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.
Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers’ last year – if you don’t make money, neither do we.
“Our main goal is to increase the sales of your apps on iPads and Android devices. As you know, the model we function in motivates us, just as it motivates you, to work on magazine sales.” – Paul Nowak, CEO
PressPad’s lead iOS developer Simon Fortuna gives a glimpse at what to expect from introduction of iOS 8 and what does it mean for the publishers.
For years Apple was not afraid to make their own path. Do you remember the wave of complaints when iOS7 has been introduced together with its slick, flat designed user interface that polarized Apple community worldwide? What inspires us is the fact that Apple does not hold their status quo, they always challenge themselves and their customers, and this is what we learn from Apple every day.
That kept us conscious when we were changing our business model a year ago to challenge these publishers for whom formerly existing digital publishing solutions were not affordable. And we do it again introducing a new version of our magazine app, which is opening a lot new possibilities for magazine publishers.
In this interview Clark Buckner from TechnologyAdvice.com spoke with Fiksu’s vice president of new market and media solutions about strategic actions that generate loyal users, and overcome mobile marketing industry challenges.
Clark Buckner: Now we’re looking at where the digital industry is today. Where do you think the biggest challenge is? Or maybe where some of the biggest misconceptions are today in the mobile marketing field where in the end specifically with gaming?
Glenn Kiladis: There are a lot of answers to it. I think… So one thing to note is prior to me joining Fiksu. I was actually the VP of marketing and monetization for a big social app called Haywire. And so I was doing mobile user app acquisition about 3 years ago when there were a lot less tools and technology and traffic to take advantage of to build an audience.