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App marketing in digital publishing, tactics and case Studies

Welcome to Free digital publishing lessons including app marketing and all other digital marketing techniques for mobile apps from PressPad.
 

A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

PressPad-VORM_technology-cluster-for-publishers

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes. PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

In the fast changing reality of mobile consumerism, publishers need reliable access to a full service digital publishing software house which is able to design innovative and dedicated digital publishing technology products from a scratch.

PressPad Digital Publishing and VORM design & software lab to form a mobile publishing technology cluster

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Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Venue marketing PressPad Lounge for Video Journal magazine

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

The Solution

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Digital Publishing Platform from PressPad to the Singapore Market

Digital Publishing Platform PressPad Singapore

Bringing digital publishing platform in Singapore is an ambitious project of PressPad and partner company Rising Sun Media & Marketing. Singapore is unique. It’s dynamic market with many magazines being published over there. Avid shoppers are willing not only reading on mobile, but most of all, have fun-shopping.

This is very challenging location for magazine publishers. Singapore has four official languages with English being one of them. What’s more English is a native language to 32% of the 5.5 million population of Singapore and Mandarin Chinese to half of them.

Digital publishing in Singapore

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How To Make Your Magazine Subscription Offer Stand Out

Awesome magazine subscription

The best way is to create amazing subscription offers that reward your print subscribers with added value. Magazine apps do this job just as well, allowing your readers to experience a digital replica of your magazine on the go. It’s affordable and you don’t have to worry about your digital publishing ROI. See how this is possible.

New year is a great time to attract new subscribers to your magazine. For so many of us, a magazine subscription is a perfect gift to our family members and friends. So the best way to trigger a sales decision is to add free digital editions into your print subscription plan.

This is how VOGUE presents their awesome subscription offer on their website.

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How To Create A Stunning Curated Video Magazine

Video Magazine App

Video magazines have become more and more popular. This is because video content is very engaging and people have fun exploring high quality, curated content.

I am going to illustrate how you can start your own video magazine using only a PDF file and a bit of imagination. Before we go into the tutorial, let’s start from the beginning and answer the question: why should you do this?

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How To Bring Personality To Hotels To Increase Recommendations

How to bring recommendations to hotels

15 seconds are usually all hotel staff have to make a first impression on our guests. Taking an order, giving directions, serving a meal or a drink… they are all mini-dialogues that should be packed with enthusiasm and a willingness to help.

Good impression is a key factor when it comes to recommendation-based sales. This is what a hotel manager, a friend of mine, recently commented.

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The Definitive Guide To Digital Magazine App Marketing

App Marketing Webinar by PressPad's Michael Opydo

Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.

In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.

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Facebook Beacons Support Place Tips for Successful Venue Marketing

Location based marketing

Venue marketing on mobile devices becomes extremely important in today’s “mobile world”. Bluetooth beacons technology seems to play very important role in the changing paradigm of venue marketing. In these article you will read about Facebook Beacons and hotel marketing beacons based solution.

Bluetooth beacons link what’s online with what’s off line, particularly the places like hotels, airports and retailers. And Facebook Beacons have all it takes to add huge momentum to the upcoming revolution.

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How To Run a Facebook Contest to Promote Your Magazine

use promo codes as a prizes in facebook contest

One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.

Facebook provides its viral mechanics of reaching deep into the social network. Comments generate much more awareness than simple likes, and if they are placed by our facebook friends… well we feel engaged.

There are several factors that stimulate and maintain engagement during social media promotions like that. One of them is tendency to avoid social rejection. When the mass of the participants becomes critical then we can see the viral effect of spreading popularity of the contest, and the brand that stays behind it.

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How Location Based Venue Marketing Influences Customer Experience

Location-based-venue-marketing-at-Radisson

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

Growing number of Internet of things applications proves that IOT took off, and it has potential to shape venue marketing. Venue owners can provide higher value to their visitors and clients in a previously unexplored area. Whether it’s a hotel lobby, a shopping mall, restaurant or a booth, PressPad Lounge enables a slick marriage of digital publishing with location marketing.

The idea of PressPad Lounge is to allow a business to turn a space into a reading zone, where those with mobile devices are able to access digital publications for free. All this utilizing their own mobile devices.

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