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How Location Based Venue Marketing Influences Customer Experience

Location-based-venue-marketing-at-Radisson

It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.

App Store Optimization – ASO Report

App Store Optimization

App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.

Content Marketing Agency Contellio Joins PressPad in Partnership

Content marketing Contellio with PressPad

In the booming environment of mobile applications and online services, properly executed content marketing is one of the most efficient drivers of success. While content marketing remains an area of rampant expansion, content has to be wisely adjusted to fit various networks and devices. Contellio provides content creators adjusted formats that engage across various distribution networks including mobile thanks to partnering with PressPad.

Digital Publishing AD 2015: Mobile Readership Footprint

Digital-publishing-2015-readers-overview

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

The Digital Publishing Landscape for 2015

digital publishing 2015

2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.

Don’t Forget These 3 Main Factors for App Marketing

App marketing factors

There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.

How To Design Your Magazine with PowerPoint

Magazine Design with Google Slides

Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.

PressPad Introduces IBeacon Press Lounge for Venue Marketing

PressPad Estimote IBeacon Magazine Lounge

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology.

How Online Video Support Improves Your Magazine Experience

Video-support-magazine-experience

YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable network. From now on, YouTube videos can be used by PressPad publishers and viewed from inside of their magazine apps.

Digital Distribution Channels How To

Digital Distribution Channels

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital distribution channels creation process with examples and micro tutorials, this article is definitely for you.

Introducing PressPad Pro for Professional Publishers

PressPad Pro gives superb user experience

Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. To this day, this offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine app and make money on mobile devices.

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Publishers read this digital publishing articles

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on unique users and average time spent on it — for your convenience.

PressPad Web Store Increases Revenues for Digital Publishers

PressPad Web Store

There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.

IPhone 6 and New Apple IOS8 – Should Digital Publishers Bother?

iPhone8 Apple

PressPad’s lead iOS developer Simon Fortuna gives a glimpse at what to expect from introduction of iOS 8 and what does it mean for the publishers.

How Data Analytics Drives Valuable Mobile Marketing

Mobile Marketing Data Analytics

In this interview Clark Buckner from TechnologyAdvice.com spoke with Fiksu’s vice president of new market and media solutions about strategic actions that generate loyal users, and overcome mobile marketing industry challenges.