Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.
In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.
Venue marketing on mobile devices becomes extremely important in today’s “mobile world”. Bluetooth beacons technology seems to play very important role in the changing paradigm of venue marketing. In these article you will read about Facebook Beacons and hotel marketing beacons based solution.
Bluetooth beacons link what’s online with what’s off line, particularly the places like hotels, airports and retailers. And Facebook Beacons have all it takes to add huge momentum to the upcoming revolution.
One of the most effective ways of promoting your business, whatever it would be, is through the word of mouth. Emotions, that’s what fuel this type of promotional engine, and the best way to utilize it is through the contests run on facebook. You are just few taps away to learn all about running a facebook contest to promote your magazine app for free.
Facebook provides its viral mechanics of reaching deep into the social network. Comments generate much more awareness than simple likes, and if they are placed by our facebook friends… well we feel engaged.
There are several factors that stimulate and maintain engagement during social media promotions like that. One of them is tendency to avoid social rejection. When the mass of the participants becomes critical then we can see the viral effect of spreading popularity of the contest, and the brand that stays behind it.
It is time for the location based marketing to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.
Growing number of Internet of things applications proves that IOT took off, and it has potential to shape venue marketing. Venue owners can provide higher value to their visitors and clients in a previously unexplored area. Whether it’s a hotel lobby, a shopping mall, restaurant or a booth, PressPad Lounge enables a slick marriage of digital publishing with location marketing.
The idea of PressPad Lounge is to allow a business to turn a space into a reading zone, where those with mobile devices are able to access digital publications for free. All this utilizing their own mobile devices.
App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.
Does App Store Optimization (ASO) really work? Yes it does. ASO is not magic. You may find similarities between SEO and ASO. Wikipedia defines ASO as:
In the booming environment of mobile applications and online services, properly executed content marketing is one of the most efficient drivers of success. While content marketing remains an area of rampant expansion, content has to be wisely adjusted to fit various networks and devices. Contellio provides content creators adjusted formats that engage across various distribution networks including mobile thanks to partnering with PressPad.
PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.
First and foremost the widget is designed this way to always show the latest digital edition’s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.
– Why we do this? Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).
2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.
We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.
There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.
The App Store is the premier way that searchers discover new apps. However, achieving a high ranking in the app store requires a great deal of effort. ASO, or app store optimization, is the process of improving mobile app visibility in the Apple App Store.
Here are 3 of the main factors crucial to app marketing success:
Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I’ve been using.
About the magazine. Mighty Car Mods is an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty’s mom’s driveway in 2007. They say they have come a long way since then, but they are still on the driveway with an unwavering focus on showing to their viewers the great car projects that they can do themselves at home. What is more, MCM publish their own digital magazine that is available on the PressPad platform.