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Digital Publishing AD 2015: Mobile Readership Footprint

Digital-publishing-2015-readers-overview

PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year’s data collection, including mobile OS share, from over a hundred PressPad widgets.

The Digital Publishing Landscape for 2015

digital publishing 2015

2014 was PressPad’s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.

Don’t Forget These 3 Main Factors for App Marketing

App marketing factors

There are some important tips how to write an appropriate and vivid app description for the App Store Optimization purpose. But ASO is not only about app description. In this guest post David Bell, CEO and founder of Gummicube provides 3 main factors that will help you create strong base for your magazine app marketing.

How To Design Your Magazine with PowerPoint

Magazine Design with Google Slides

Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine’s couple of pages – Mighty Car Mods, published by […]

PressPad Introduces IBeacon Press Lounge for Venue Marketing

PressPad Estimote IBeacon Magazine Lounge

With the introduction of “PressPad Lounge”, we are entering a completely new land of location marketing. “PressPad Lounge” is an innovative product that will be available for venue owners. There, digital magazines will meet people at their actual location thanks to the iBeacon technology. Forget traditional magazines laying around in your lounge Welcome PressPad Lounge […]

How Online Video Support Improves Your Magazine Experience

Video-support-magazine-experience

YouTube is one of the biggest social media network in the world. More than 1 billion unique users visit YouTube every month. Over 6 billion hours of video are viewed each month on YouTube—that’s almost an hour for every person on Earth. What is more, YouTube reaches more US adults aged 18-34 than any cable […]

Digital Distribution Channels How To

Digital Distribution Channels

One of the crucial activities of every digital publisher is to create, grow and maintain their own digital distribution channels that will secure digital sales. What are the digital distribution channels and why are they so important for digital content creators? If you want to learn more and find out clear answers about the digital […]

Introducing PressPad Pro for Professional Publishers

PressPad Pro gives superb user experience

Over a year ago, PressPad introduced a risk-free offer for publishers who wanted to have their magazines published on the App Store and Google Play for free. To this day, this offer has the best and most affordable terms to help small, and medium-sized publishers launch a magazine app and make money on mobile devices. […]

The Most Popular Digital Publishing And Mobile Marketing Articles Publishers Search For

Publishers read this digital publishing articles

Every week there is an analytics day for me in PressPad. I take time to understand Internet traffic generated by our content. To do this, various tools like Mixpanel and Google Analytics are used. In this article I will provide a list of the ten most popular articles published on our blog — based on […]

PressPad Web Store Increases Revenues for Digital Publishers

PressPad Web Store

There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that. Our mission at PressPad is to help publishers make more money on their content. We believe […]

IPhone 6 and New Apple IOS8 – Should Digital Publishers Bother?

iPhone8 Apple

PressPad’s lead iOS developer Simon Fortuna gives a glimpse at what to expect from introduction of iOS 8 and what does it mean for the publishers. For years Apple was not afraid to make their own path. Do you remember the wave of complaints when iOS7 has been introduced together with its slick, flat designed […]

How Data Analytics Drives Valuable Mobile Marketing

Mobile Marketing Data Analytics

In this interview Clark Buckner from TechnologyAdvice.com spoke with Fiksu’s vice president of new market and media solutions about strategic actions that generate loyal users, and overcome mobile marketing industry challenges. Clark Buckner: Now we’re looking at where the digital industry is today. Where do you think the biggest challenge is? Or maybe where some […]

How To Promote Your Business Through a Digital Magazine

How To Promote Your Business Through a Digital Magazine

Companies may use various techniques to keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital […]

How a Digital Magazine Can Overcome the Seeming Obstacles of a PDF Format

Dynamic PDF for digital magazine

People read digital magazines. They like to have their favorite content available on mobile devices they have with them—wherever they go, and regardless of what they like. Welcome to the digital era of mobile devices. In this article I am going to present an easy method to achieve the finest reading experience right for your […]

The Best TED Talks On Publishing You Should See For Inspiration

Best TED Talks on publishing

TED is an inspiring conference bringing together all the brilliant minds from all over the world. TED stands for Technology, Education and Design. Fortunately, the overall spectrum of topics is much broader, also covering the publishing industry.

Now, I am going to share with you 5 videos that provide knowledge and inspiration. From design, through case studies, to marketing riffs.

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