hello from PressPad CEO...

Digital publishing with magazine apps, free knowledge for Publishers

We advice publishers about digital technology, app marketing, PDF design, and content marketing tactics. All with case studies and interviews with digital publishers.
 

New App for WordPress Blogs from PressPad

PressPad App

PressPad News is the app for WordPress Blogs, a new product service for bloggers recently launched by our fabulous team. We called it PressPad News because after connecting with your WordPress blog, the app brings the latest content from your blog right to your reader’s iPhone or iPad. PressPad News allows bloggers to increase their […]

Read More

Efficient Magazine Delivery for Digital Publishers — Case Study

MFM - Magazine delivery

Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers. Content is a “plague” in our century because in the online world, everything we do is content. Digital traces we leave – likes, comments, check-ins – it’s all content. This enormous “noise” makes publishers’ life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.

A mobile apps platform opens opportunities for building a custom digital distribution channel for magazines, guides and brochures, catalogues or even corporate communication. Our digital magazine delivery platform is capable of increasing the value of print magazine subscription offer by allowing print subscribers to access mobile editions as well. After all, a free to install app is temptation.

Read More

PressPad Partnership, a Passive Income Idea or Something More?

PressPad Partnership - Passive Income Biz Dev

Passive income in the modern era of connected people and internet societies without boundaries has become a holy grail for many people. Most of the passive income ideas we stumble upon on the various websites shout out bold claims yet deliver almost no real value. These are promises that can hardly be fulfilled, even for skilled digital marketers, after all, you need to create a value that your passive income will be based on.

This value creation process often requires at least a minimum time investment. So, in response to the question in the title: No — not all passive income ideas are a waste of your time and I am going to prove it in this practical guide for the PressPad partnership.

Read More

A Mobile Publishing Technology Cluster from PressPad and VORM Partnership

PressPad-VORM_technology-cluster-for-publishers

PressPad Digital Publishing and VORM are creating a consulting and technology cluster to provide comprehensive solutions for publishers of various kinds and sizes. PressPad provides know-how in the field of digital publishing and mobile publishing technologies. VORM extends the powers of designing modern mobile software and IOT products characterized by an innovative design approach.

In the fast changing reality of mobile consumerism, publishers need reliable access to a full service digital publishing software house which is able to design innovative and dedicated digital publishing technology products from a scratch.

PressPad Digital Publishing and VORM design & software lab to form a mobile publishing technology cluster

Read More

Venue Marketing IoT Feature Helped Video Journal Win Visitors of Inter BEE Fairs

Venue marketing PressPad Lounge for Video Journal magazine

Video Journal publisher (SHINJUSHA Co., Ltd.) has decided to use the PressPad Reading Lounge, a venue marketing feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.

The visibility problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher’s stand becomes a real challenge.

The Solution

Read More

Digital Publishing Platform from PressPad to the Singapore Market

Digital Publishing Platform PressPad Singapore

Bringing digital publishing platform in Singapore is an ambitious project of PressPad and partner company Rising Sun Media & Marketing. Singapore is unique. It’s dynamic market with many magazines being published over there. Avid shoppers are willing not only reading on mobile, but most of all, have fun-shopping.

This is very challenging location for magazine publishers. Singapore has four official languages with English being one of them. What’s more English is a native language to 32% of the 5.5 million population of Singapore and Mandarin Chinese to half of them.

Digital publishing in Singapore

Read More

How To Make Your Magazine Subscription Offer Stand Out

Awesome magazine subscription

The best way is to create amazing subscription offers that reward your print subscribers with added value. Magazine apps do this job just as well, allowing your readers to experience a digital replica of your magazine on the go. It’s affordable and you don’t have to worry about your digital publishing ROI. See how this is possible.

New year is a great time to attract new subscribers to your magazine. For so many of us, a magazine subscription is a perfect gift to our family members and friends. So the best way to trigger a sales decision is to add free digital editions into your print subscription plan.

This is how VOGUE presents their awesome subscription offer on their website.

Read More

How To Create A Stunning Curated Video Magazine

Video Magazine App

Video magazines have become more and more popular. This is because video content is very engaging and people have fun exploring high quality, curated content.

I am going to illustrate how you can start your own video magazine using only a PDF file and a bit of imagination. Before we go into the tutorial, let’s start from the beginning and answer the question: why should you do this?

Read More

How To Bring Personality To Hotels To Increase Recommendations

How to bring recommendations to hotels

15 seconds are usually all hotel staff have to make a first impression on our guests. Taking an order, giving directions, serving a meal or a drink… they are all mini-dialogues that should be packed with enthusiasm and a willingness to help.

Good impression is a key factor when it comes to recommendation-based sales. This is what a hotel manager, a friend of mine, recently commented.

Read More

Get Instant Access To Premium Marketing Resources!

Subscribe to our Newsletter and get them all Free!

  • Your form has been saved.